Today we learned that AT&T is going to drop their sponsorship agreement with Tiger Woods. It will be very interesting to see how this will affect sales of the phone giant AT&T. Tiger is going to have great trouble keeping sponsors as even Tag Hauer states that they are going to cut back on the amount of Tiger sponsors ads. This is the same company that said they would stay behind Tiger just a few days after the fiasco started.
The Google Trends chart for “Tiger Woods” is quite interesting. The amount of searches for Tiger Woods exploded after that Thanksgiving disaster. The searches have recently dropped but do not be surprised to see it pop right back up when the new year rolls around and we hear much more about the best player in golf and his personal life and sponsorship deals.
Author: Jesse Wojdylo
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