Over the last seven days many Internet users have searched for terms related to Valentine’s Day and Presidents Day. Whether you were looking for a Tiffany’s Necklace, a funny some ecard or Roses to send your sweetie there is a high likelihood that during the weeks leading up to February 14th you typed in some type of love related term. The same is true about Presidents Day. Looking for events, activities or sales and deals during the Presidents Day weekend was very common across the board.
Each and every year major holidays bring out the questions “does mail run on X holiday” or “are banks open on X holiday?” Obviously, most bank holidays means that bank locations will be closed. Make a note that this is not always the case as there are some local and regional banks that may open on some of Federal holidays. It is usually the case that the mail does not run on all Federal Bank holidays.
Now that we have that out of the way we can look forward to the end of February and the beginning of March 2012. St Patricks Day always takes place on the 17th of March so look for search terms related to costume ideas, parties, meals, party invitations and clothes to wear. St Patricks Day is huge in the cities of Chicago, Boston, Washington DC, New York City, St. Louis, Savannah, San Francisco, Philadelphia, Kansas City and Dublin. There are not a ton of huge St Patricks Day events in the south but the Northeast loves to get their Irish drinking on.
Prior to all the St Patricks day events it will likely be the case that college basketball fans flood the Internet with searches related to the basketball tournament. Bubble team will be a hot keyword as there will be certain teams that do not make it into the NCAA tournament when their fan base fully expected them to have an 11 seed or better. Conference basketball tournaments will start at the beginning of March and the NCAA tournament will tip off towards the middle of the month. During the entire month of March we will also see searches related to Easter as this religious holiday will be the second Sunday in April this year (April 8th, 2012).
Interestingly, the Masters Golf Tournament will conclude in Augusta, Georgia on Easter Sunday. This does not happen very often so this will be a heavily searched term as we get much closer to the end of March. Look for March Madness terms to dominate the sports world but NASCAR will be in full swing by March. The Daytona 500 kicks off the season on Sunday, February 26th and the Sprint Cup series will race all the way through the summer. Although some feel as if NASCAR has lost many fans there are still quite a few searches each and every Sunday when it comes to the big races.
Before putting on your alma mater’s basketball jersey or your leprechaun outfit it might be time to think about getting taxes filed. Most Americans will either file taxes early in the process (early February) or wait until the last minute. The last day to file taxes in 2012 will be April 17th as April 15th will fall on a Sunday and April 16th will be a holiday. Look for Turbo Tax, H&R Block, IRS Free Forms and many other tax related search terms to gain in popularity as the month of March wears on. Rather than waiting until the last minute some smart tax payers will look to file during the final weeks of February or the first few weeks of March 2012.
It is very interesting to see how lives changed based upon our searches. I would love to look at a history of my searches over the years to see how I have grown. I would imagine that I looked for a ton more college sports related terms ten years ago as I was a diehard NC State fan. Now I go to PackPride.com maybe once every three months. I remember when I used to hit refresh on ncstate.rivals.com at least 20 times a day. It is amazing to see what happens as we get older. This time last year I was looking for all kinds of golf related terms as I was trying to fix my swing. Now that I have realized that a golf swing can never be fixed I simply accept it for what it is and enjoy my time slicing and hooking the white ball all over the course.